Mercedes supports SIAM view of excluding auto sector from FTA
Sales of the company declined due to "some life-cycle issues" and it never chased absolute volume, he added.
"We want to be the number one again by 2016 in India in terms of products, brand, profit and also volume," Kern said.
He said the company's most of the future products will be in the entry level segment with prices starting from Rs 20 lakh and above.
Mercedes-Benz India will launch its premium hatchback A-Class in the country during middle of this year and it will be its entry-level car here, he added.
The company, which has already launched the petrol version of its smaller car B-class, will be launching the diesel version of the car this year.
"In our global roadmap, India is one of the most important strategic market. Looking at the size of the market and number of young people, India will become a big market for us in future," Kern said.
The company on Friday inaugurated one of the largest showroom for luxury cars in in the country in south Delhi. The showroom is spread over an area of 60,000 sq ft.
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