For example, the Dollar Menu was first introduced with the flagship offering of the Big `N Tasty, made with a quarter-pound beef patty. Earlier this year, McDonald's even took its small fries off the Dollar Menu.
In October, McDonald's said that the impact of Dollar Menu advertising in the U.S. was offset by ``modest consumer demand'' and heightened competition. Moving forward, the company said it would continue its everyday value marketing.
The same was true for Europe, where McDonald's gets 40 percent of its business. Amid the region's ongoing economic uncertainty, McDonald's said it would offer new meal combinations at various price ranges and continue remodeling restaurants. The company said positive results in the United Kingdom were offset by declines across many other regions.
In the Asia, the company said it plans to differentiate itself with menu offerings tailored to local tastes.
McDonald's shares were down 61 cents at $86.23 in premarket trading. The company, which has more than 34,000 locations worldwide, had warned last month that sales were trending negative for the month.