In keeping with its philosophy of placing customer’s health first, Max Bupa Health Insurance Company announced the launch of a multi-city initiative 'Walk for Health'. Aimed at encouraging people to build more walking into their daily routine, Max Bupa Walk for Health, is an attempt to bring about positive long term sustainable behavioural change into their lives.
As a part of the initiative, Walk for Health will be organized during October and November 2012 in 11 cities for people of all age groups. On October 27 and 28, 2012, the walks will be organized in Chennai, Hyderabad, Kolkata, Ludhiana, Jaipur, Surat, Pune and Kochi. These will be followed by Walk for Health in Delhi, Mumbai and Bangalore on November 4, 2012. www.walkforhealth.in, is a dedicated website on the initiative that has been created for participants to register online with their friends and family and get access to useful tips on walking.