"Mass marketing plans are handset agnostic"

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Gold the most preferred investment

: more content, worldwide mobile gaming end-user revenue will grow.

What are the problems faced by telemarketers under the do-not-call regime?

Any type of a marketing campaign needs to have an opt-in facility. That’s when you differentiate marketing from spamming. In the digital world, this holds true more than ever. A do-not-call scenario is plainly an opt-out case, and this customer would require a different mode of targeting.

In terms of reach also, the penetration of the mobile phone has long surpassed that of any other medium.

Given the way the mobile marketing if growing, will the non-traditional media finally overshadow the traditional media?

Both traditional and non-traditional media have their own respective significance when it comes to reaching the end consumer. The ultimate choice of media depends on the messaging, and target audience. Hence, some campaigns would always prefer the traditional media, while others would opt for non-traditional methods, while still others would rather go for a mix of both.

How do you get feedback on whether your marketing and advertising strategy is working or not? What is the role of the operator that supports you in this?

Mauj drives its various campaigns for brands through mobile operators, who have a rich base of data—in terms of demographics, psychographics, consumption patterns etc—that provide wide targeting parameters. Also the operators drive access channels such as voice,

WAP etc and hence we work closely with them on rolling out mobile programmes.

What is the next big thing on the service agenda of Mauj Telecom?