for the petrol-driven small car segment, which was earlier battered.
Pareek also said the rupee depreciation has put pressure on margins but ruled out passing the burden to customers, saying the market conditions did not warrant it.
"We are giving discounts to push sales. So going for a price hike now does not make sense," he said, adding the discounts across its model range this year have been 20 per cent more than the last year. The company's average discount is about Rs 14,600.
In July, MSI posted a 10.88 per cent increase in domestic passenger car sales at 63,040 units.
Car sales in India fell for a record ninth month in a row in July, posting a 7.4 per cent decline.
According to data released by SIAM, domestic passenger car sales declined to 1,31,163 units in July this year from 1,41,646 units in the same month of 2012.
Pareek said Maruti is also looking at the rural market to boost sales as the monsoon has been good across the country.
"We are counting on the rural market as it has been a good monsoon so far. Currently, around 30 per cent of the company's sales come from rural markets," he said, adding that Maruti would try to reach out to more villages.
Asked about sales in various regions, he said: "East region is doing good but the sales are badly affected in the Western part of the country."