Festive season failed to lift the spirits of car makers, as major manufacturers Maruti Suzuki India and Hyundai registered flat domestic sales growth in October.
While homegrown firms Mahindra and Mahindra and Tata Motors reported decline in their sales, their global rivals like Toyota, Honda, Ford and General Motors witnessed growth during the month riding on new and refreshed model launches.
Two-wheeler makers Hero MotoCorp and Honda Motorcycle and Scooter India posted healthy growth in October riding on festive season and robust rural sales buoyed by good monsoons.
Country's largest car maker Maruti Suzuki India (MSI) posted a marginal increase in its domestic sales at 96,062 units as against 96,002 vehicles in October last year.
The company's sales in mini-car segment, including M800, Alto, A-Star and WagonR, declined by 6.8 per cent to 39,379 units last month.
MSI's sales in the compact segment comprising Swift, Estilo, Ritz also declined by 1.2 per cent to 22,188 units in October.
Hyundai's domestic sales were marginally up at 36,002 units during the month, from 35,778 units in October 2012.
HMIL Senior Vice-President Sales and Marketing Rakesh Srivastava described the situation as a "challenging market environment".
Tata Motors registered a decline of 33 per cent in its total passenger vehicle sales in the domestic market in October at 14,133 units. Similarly, Mahindra & Mahindra domestic sales declined by 6.87 per cent in October at 47,787 units.
However, Honda Cars India Ltd (HCIL) posted a 38.70 per cent increase in its domestic sales in October at 11,214 units, riding on the success of its entry level sedan Amaze.
"HCIL is starting 3rd shift for production in our Greater Noida plant from this month to reduce waiting period and aid in quick delivery of cars," HCIL Senior Vice President (Marketing and Sales) Jnaneswar Sen said.
Similarly, on account of good numbers by its sports utility vehicle EcoSport, Ford posted a rise of 21 per cent in its sales in October at 9,163 units.
"Led by the Ford EcoSport, our product portfolio has helped our sales momentum continue