Maruti Suzuki changes gears, prepares new premium market push with Ciaz

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The Ciaz will also be sold in China, West Asia and Africa, where kits are expected to be exported from India. AP The Ciaz will also be sold in China, West Asia and Africa, where kits are expected to be exported from India. AP
SummaryMaruti's Ciaz, a new mid-size sedan, is scheduled for launch by the end of this year.

launched in early-2015, and a compact SUV based on the XA Alpha design showcased at the 2012 Auto Expo that will be launched in 2016. Maruti and parent Suzuki are also working on a larger MPV positioned above the Ertiga to challenge the Toyota Innova and a larger SUV based on the iV-4 concept shown at the Frankfurt Motor Show last year.

Maruti, which has a turnover of Rs 4s 3,600 crore and commands a 40% market share in Indiaís 27-lakh-unit passenger vehicle (PV) market, recently started the third production line at its Manesar plant (the sixth line including the Gurgaon plant). The company, which currently has a capacity to manufacture about 15 lakh cars a year, recently delayed the start of its new plants in Gujarat by two years to 2017. In April-December FY14, Marutiís volumes were up just 0.3% at 8.3 lakh units, while the PV industry fell almost 6% to 18.28 lakh units on the back of sluggish consumer demand.

Related: Maruti Suzuki Celerio - 7 power points, not including price!

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