Maruti pushes exports for rapid growth
The market leader also aims to almost double the exports of the Ertiga to Indonesia to 8,000 units by January. A success story in India, the Ertiga is also a runaway hit in Indonesia where multi-purpose vehicles (MPVs) account for over half of the 10 lakh units a year car market. Maruti exports the Ertiga as completely-knocked-down (CKD) kits, which are later assembled at Suzuki’s plant in Indonesia.
“Ertiga’s waiting periods had been growing in Indonesia. Domestic demand is also high. India is the only manufacturing base for the Swift-based MPV. So, as it is launched in more markets, Maruti will gain in terms of revenues from exports,” a Maruti executive said.
Since prices of component and high-grade steel imports have gone up with the weakening rupee, analyst feel the focus on exports for carmakers is important to offset the high cost of imported components.
“From 75,000, we will grow non-EU exports by 30% this year. That is the main focus as the European markets are facing a severe slowdown,” a company official told FE.
Maruti has also begun exporting about 2,000 CKD kits a month of the Swift to Thailand from April. The Swift, probably
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