Markfed launches 5 ‘ready to eat’ products

Managing Director Dr Karamjeet Singh Sra, while launching the ‘SOHNA’ brand of spices — garam masala, turmeric and red chilli and a new package of four types of pickles — said: “The products is for the domestic market, as we want to make Markfed a dominant player here as well. With increase in nuclear families and working couples, a huge demand for canned food have been noticed. With emergence of a stronger upper middle class, the scope of ready to eat products has become very high in India.”

He added: “To achieve desired results in the domestic market, a complete haul up of our product portfolio is underway with the introduction of new labels, recipes and new packaging.”