Mark Zuckerberg unveils Facebook's revamped news feed
During a news conference at the company's California headquarters, chief executive, Mark Zuckerberg said that the news feed, which provides a running list of updates from a user's network, will serve as a 'personalized newspaper' for Facebook's one billion users.
According to the Washington Post, the redesign is critical in Facebook's effort to convince advertisers of the value of working with the social network.
The redesign could benefit companies that can quickly attract consumers' attention with eye-catching advertising.
The page design will be the same on the company's mobile site, which has become increasingly important as Facebook users shift to accessing the site mainly from smart phones and tablets, the report said.
According to the report, the effort could also help keep Facebook users engaged, and on the site longer. The company has acknowledged that some of its younger users have migrated to alternative social networks.
The new design is open to a small test group and is set to roll out across the network over the next few weeks, it added.
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