Marico's claim to trademark dismissed

Marico had objected to the use of 'low absorb' by Agro Tech Foods, which owns the country's largest-selling brand of edible oil, Sundrop, claiming that it was trademarked.

A bench comprising Justices Aftab Alam and R M Lodha dismissed the petition filed by Marico challenging the order of the Delhi High Court, which had declined to entertain the plea that 'low absorb' was its registered mark and Agro Tech Foods was violating it by using it for Sundrop.

Agro Tech Foods is the Indian subsidiary of ConAgra, which is among the world's largest food companies.

Marico had contended that the trademarks of 'low absorb', 'Losorb' and 'Lo-Sorb' were registered by it in 2001 and were being used for its products, Saffola and Sweekar. It further submitted that any use by its rival was infringement of its mark.

Marico further submitted that it had coined the mark 'low-absorb' in January, 2001, for products which had the quality of absorbing less oil. The technology involved is based on an additive used in the production of edible oil which retards the foaming of oil during the process of frying and/or cooking.

Opposing the petition, Marico approached the high court requesting a directive restraining Agro Tech Foods from using the mark.

Agro Tech Foods opposed the claim and said it was using the word

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