Mapping India the right way: Global positioning system

Geospatial services allow consumers, businesses, governments, and other organisations to make decisions based on geographic data. The primary ingredients of geospatial services are electronic maps and satellite imagery describing our physical and human environment.

Commenting on the report, Lalitesh Katragadda, country head—India Product, Google says, “Geo services helped generate $2 billion in revenue within the Indian accommodation and food services industry alone. In the report, restaurants reported benefitting from new customers finding them through local searches. Users benefit as it makes it easier for them to find the information on local offerings and creating valuable efficiencies in their day-to-day lives.”

Currently, geo services represent 0.2% of India’s GDP and affect 2% of the national workforce; however there is tremendous room to grow this industry and create a lasting source of competitive advantage for India. The Indian geo services industry is comprised of companies that process the location data, companies that produce geo-enabled software, and expert industries that use geospatial data to generate insights. Beyond the industry itself, a wide variety of other industries in India also use geo services to make their businesses more efficient and productive.

“Geo services such as the Google Maps APIs are helping to grow the Indian economy by enabling job opportunities, and paving the way towards future innovation. To enable continued growth, governments, companies,

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