One moment of attacking brilliance and a late Sergio Aguero strike gave Premier League holders Manchester City a winning start to their title defence as they eased past Newcastle United 2-0 away on Sunday.
Ivorian powerhouse Yaya Toure and Edin Dzeko combined to set up Spaniard David Silva before halftime while Argentine Aguero added a second just before the final whistle.
While the performance was far from vintage, City manager Manuel Pellegrini will be pleased with the three points after last week's 3-0 Community Shield loss to Arsenal indicated his side may have some early season rust.
Earlier, last season's runners-up Liverpool beat a stubborn Southampton 2-1, goals from Raheem Sterling and Daniel Sturridge either side of Nathaniel Clyne's thunderbolt ensuring the post-Luis Suarez era at Anfield got off to a positive start.
On Saturday Manchester United began life under Louis van Gaal with a disappointing 2-1 home defeat by Swansea City, while Arsenal needed a stoppage-time Aaron Ramsey goal to beat Crystal Palace 2-1.
Tottenham Hotspur, Hull City and Aston Villa were other opening-weekend winners, while Chelsea play at promoted Burnley on Monday.
The match at St James' Park was preceded by a minute's silence for John Alder and Liam Sweeney, the two Newcastle fans killed in the Malaysia Airlines crash in eastern Ukraine last month.
After kickoff City quickly began to dominate, with Tim Krul denying Dzeko, Stevan Jovetic and Samir Nasri within the first 12 minutes.
City's wealth of attacking options came to the fore on 38 minutes, Toure playing a ball over the top from deep, Dzeko playing a lovely backheel into the path of Silva who placed the ball past Krul.
The hosts offered plenty of industry after the break, in marked contrast to some insipid performances last season, but they generally lacked the cutting edge required to seriously threaten, other than late chances to Ayoze Perez and Moussa Sissoko.
Aguero, who missed much of last season through injury, added some late gloss to the scoreline, beating Krul after his initial effort was parried.
"It was very important for us to start with a win," Pellegrini told Sky Sports. "We talked to the squad about the 'two hs' - we were hungry and humble.
"We need both if we want to continue winning titles and improve on what we did last season. We didn't have any clean sheets in pre-season but we were very solid in this game."
Three players traded the south coast for Merseyside