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Mahindra Reva set for e2o’s European, Sri Lankan drive

Mar 15 2014, 12:29 IST
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SummaryMahindra Reva Electric Vehicles, the electric car manufacturing arm of Mahindra & Mahindra, will enter the European markets

Mahindra Reva Electric Vehicles, the electric car manufacturing arm of Mahindra & Mahindra, will enter the European markets — particularly the UK and Norway— by the end of this year with its e2o model, the automatic electric car.

Buoyed by an impressive response from its recent entry into Nepal about four months ago and Bhutan (a week ago), the company is now looking at other countries which offer incentives for electric mobility, said Chetan Maini, founder and CEO, Mahindra Reva Electric.

He said: “We are working on additional features like airbags, ABS, power steering and enhanced battery for e2o to enter the European markets. We have identified the UK and Norway and will enter these markets by year-end.”

Maini added: “Both the UK and Norway offer huge incentives for electric vehicles. In particular, Norway has zero-import duty to promote e-vehicle concept. Nearly 1,500 Reva electric cars are plying in the UK while nearly 500 cars were sold in Norway (earlier Reva models). Given the huge promotion to green concept and our years of presence in these two countries, its easier for us to enter with the e2o.”

Similarly, the company is looking at entering Sri Lanka, which, too, offers incentives for electric vehicles. “We have exported around 30 e2os to Nepal and Bhutan till now and

we keep getting more orders. Bhutan has just opened its market for electric vehicles only and we have the first mover advantage in the 70,000 cars per annum market,” he added.

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