Mahindra Reva sees scope in becoming solutions provider

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Ajay Sukumaran: Bangalore, Feb 27 2013, 03:52 IST
sales projections, it hopes to reach the full production capacity of 30,000 units annually at its new plant in Bangalore in the next three years. Globally, there are about 4,500 units of the Reva the company’s first model launched in 2001, on the road as of now.

“We see it as not just the car coming out. Between now and 2020 if there is going to be a game shift in this area, how do we position ourselves correctly to look at all aspects of the value chain,” said Maini. India’s National Electric Mobility Mission Plan 2020 launched by Prime Minister Manmohan Singh last month envisages sales of 6-7 million electric vehicles including cars, two-wheelers and buses by the end of the decade, which would require investments of up to R23,500 crore.

Mahindra Reva, whose key research areas include drive technology and lighter materials, has filed about 30 patents relating to energy management and making electric cars more efficient. The company last year signed an memorandum of understanding with the Australian state of Victoria to explore the potential for research, supply chain development, and manufacturing of clean technology vehicles.

“Having created a lot of technologies and integrating them with the car, we, over time, have been enabling ourselves to go into new business areas which starts giving consumer solutions. Are they meaningful today, No. Are they meaningful five years from today? Yes, when you have built up the ecosystem. Definitely we are exploring this,” Maini said.

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