Mahindra launches electric car e20' priced at Rs 5.96 lakh

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PTI: New Delhi, Mar 18 2013, 21:23 IST
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The Mahindra group today launched its first electric car 'e2o' priced at Rs 5.96 lakh (on road Delhi, after state subsidy), almost three years after it acquired Bangalore-based electric car maker Reva.

The group also said it has plans to extend the electric mobility technology to its two-wheelers, while seeking support from the central government for pushing eco-friendly vehicles.

"The launch of the Mahindra e2o marks an important milestone for the Mahindra Group...it advances the group's efforts at redefining sustainable urbanisation with the creation of an ecosystem that includes mobility solutions along with other environment friendly innovations," Mahindra Group Chairman Anand Mahindra told reporters here.

The two-door, four-seater car is powered by new generation lithium-ion batteries and a three phase induction electric motor. It has driving range of 100 kms per charge, which takes 5 hours for one full charging. The fully automatic car is aimed for city driving.

It has also a host of features like GPS navigation system, keyless entry, start/stop button, regenerative braking feature, which puts energy back into the car's batteries and charges them every time it is slowed down or brakes are applied.

Commenting on the market expansion plans for the e2o, Mahindra & Mahindra President (Automotive and Farm Equipment Sectors) Pawan Goenka said: "We will be launching it in eight other cities over the next three to four weeks. The prices

will vary as it would depend on how much subsidy state governments will give to the electric car."

In Delhi, the government has given a

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Reader's Comments (4)| Post a Comment

Eco-friendly car for Green Environment

Nili Majumder | 19-Mar-2013Reply | Forward
Thanks lot Mahindra group for Very good initiative to save environment from Carbon emission.Will wait to see the solar energy driven car also.Wishing grand success & gain huge popularity of your eco-friendly car.

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S.N.Iyer | 19-Mar-2013Reply | Forward
M7M should learn from the Nano experience. The small car does not seem to meet the average Indian family's preference even at an attractive price and offers. The price of the new e20 is too high to attract attention. Besides the easy access to recharging points will also be very essential. I feel the Govt should encourage such a product and give better tax incentives to make the price more affordable on the grounds of saving imported fuel. Mahindras have succeeded in their other products because of technoolgy and good pricing. They should relook at the pricing again.

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Santhosh | 19-Mar-2013Reply | Forward
A electric car in a country which is already starving with power cuts...

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