Mahindra Comviva today announced the launch of its mobiquity Wallet, a digital wallet platform. It promises security, ease of use and rich features to the customers of banks, telecom operators and retailers across the globe.
The platform will bring in agility to develop an ecosystem and increase revenues from existing customers and simultaneously boost customer acquisitions.
mobiquity Wallet works on multiple connected devices. It offers support for personalization, multiple value-added services and payment methods to effect a purchase.
Srinivas Nidugondi, Senior VP & Head of Mobile Financial Solutions, Mahindra Comviva said, “Consumer needs are constantly evolving and we our digital wallet solution focuses on consumer experience and purchase journey for payments.”
mobiquity Wallet leverages enabling technologies such as NFC, QR code and BLE for enhancing user experience by offering context aware payments. It bundles location based promotions, automated coupon redemption and loyalty card selection during checkout enabling single click payments. It can support integration into a merchant’s existing mobile application or web portal through checkout or allow in-app shopping by simply integrating into the merchant’s ERP.
“mobiquity® Wallet allows businesses to re-engage and connect directly with consumers, drive growth, and deepen brand image by staying relevant to the change in markets and behaviours,” added Srinivas.
The solution will enable businesses and their partners to fully leverage the potential of social media and data analytics for word of mouth advertising and one-on-one marketing.
Mahindra Comviva processes over $20 billion in payment flows and serves over 700 million consumers globally.