Mahindra & Mahindra launches Arjun Novo tractor in Punjab

Sep 01 2014, 19:01 IST
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SummaryMahindra & Mahindra’s today announced the launch of...

Mahindra & Mahindra’s Farm Equipment Sector (FES), a part of the USD 16.5 billion Mahindra Group, today announced the launch of the new Arjun Novo in Punjab,

Bharatendu Kapoor, Senior Vice President, Sales, Channel and Customer Care - Farm Division, Mahindra & Mahindra Limited described Arjun Novo as the most technologically advanced and stylishly designed new generation tractor. The tractor will be priced at Rs. 7.30 lakhs (ex showroom Chandigarh) for the 57HP variant and is priced at Rs 6.99 lakhs (ex showroom price Chandigarh) for the 52 HP variant, Arjun Novo 605DI-PS.

Kapoor said that the“new Arjun Novo is designed and developed keeping in mind the needs of high tech farming in all Indian states and it can effectively do over 40 key farming applications. It has the precision hydraulics system for potato farming, high lift capacity of 2200 Kg for using heavy implements like 3 board MB plough and advanced synchromesh 15 forward + 3 reverse transmission that gives ideal speed for use of any implement, an excellent value proposition at a great price. This launch will help grow the higher Horse Power category and be a trend setter." He said that this model would help the company further strengthen its leadership status in industry.

Sunil Johnson, Senior General Manager, Sales, Zone3 said that “Arjun Novo has been developed through extensive research and insighting conducted with over 100 farmers, across 10 states to understand the mechanization needs of farmers across India. The Arjun Novo offers the highest level of mechanization with agriculture implements like Rotavator, Tractor Mounted Combine Harvester, Straw Reaper, Cultivator, Potato Planter & Digger and Haulage applications which is ideal for farmers in Punjab.”

Developed specifically for the 50-60 HP segment the new Arjun Novo will deliver uniform and consistent power with minimum RPM drop in all application and soil conditions. It would also possess high lift capacity hydraulic systems, making it suitable for numerous farming and haulage operations. An ergonomically designed operator station, low maintenance and best in class fuel efficiency in the category are some of the key highlights of this technologically advanced tractor. A leap in technology and innovation, the new Arjun Novo has many technological innovations and industry firsts to its credit.

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