M&M eyes premium tag for Mahindra brand, luxury for Ssangyong

Jan 10 2014, 19:55 IST
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This is not the first time that the Mumbai-based M&M has evinced interest in acquiring a premium brand, though it hasn’t been able to lay its hands on one. This is not the first time that the Mumbai-based M&M has evinced interest in acquiring a premium brand, though it hasn’t been able to lay its hands on one.
SummaryPremium brands like M&M are nice to own but it’s difficult to make money from them because fixed costs are high.

the XUV500 price point slowly as we take the brand higher and higher. Today, if Mahindra was to launch a R50-lakh product, no matter how good it is, it probably will not have the impact,” he said.

M&M has seen its passenger vehicle volumes drop 17.5% in April-December FY14 to 1.87 lakh units because of subdued demand for SUVs after excise duties were increased earlier this year and diesel prices were hiked several times. M&M shares on the BSE closed 1.52% down at Rs 893.50 on Thursday. The benchmark Sensex was down 0.08%.

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