- Maruti Suzuki, Hyundai Motor December sales up, Mahindra & Mahindra, others fail to keep paceSurprise: Diesel cars lose steam, Maruti Suzuki, Hyundai Motor sales zoom on petrol variantsMahindra & Mahindra Scorpio leads SUV race, beats Renault DusterMahindra & Mahindra sells 75,000 units of XUV500 in 2 years
connotations like labour strikes in South Korea. M&M has appointed Strawberry Frog, a New York-based creative agency, to take a look at the groupís re-branding strategy.
ďWe are hoping that Ssangyong will also take the Mahindra brand to a higher level in India. With Mahindra we hope to go beyond the XUV500 price point slowly as we take the brand higher and higher. Today, if Mahindra was to launch a R50-lakh product, no matter how good it is, it probably will not have the impact,Ē he said.
M&M has seen its passenger vehicle volumes drop 17.5% in April-December FY14 to 1.87 lakh units because of subdued demand for SUVs after excise duties were increased earlier this year and diesel prices were hiked several times. M&M shares on the BSE closed 1.52% down at Rs 893.50 on Thursday. The benchmark Sensex was down 0.08%.