M&M Powerol div aims to double turnover in FY 09

Font Size

Print

Feedback

Email

Discuss

Related Articles

India, China to propel Honda growthM&M set to roll out bikes in 2010VW pitches for 10% market share by ’14Skoda to realign products in India

Jamshedpur, Jul 16 : Mahindra & Mahindra's Powerol division, manufacturing DG sets, is targeting to almost double its turnover from Rs 580 crore last year to Rs 1,000 crore in 2008-09.

"Looking at the power scenario in the country today, diesel generator (DG) sets are supporting industry and infrastructure growth in India and thus contributing to economic growth," Mahindra & Mahindra Powerol division deputy general manager (retail sales, south & east) Narendra Goyal told FE at the launch of the company's 5 kva DG set in Jharkhand on Tuesday evening.

The division, which sold 34,000 DG sets in 2007-08 and 14,400 units till the end of the first quarter of the current year, is targeting to sell a total of 56,000 units in 2008-09.

The company achieved a turnover of Rs 254 crore in the first quarter.

According to Goyal, the company's DG sets are being accepted well by the infrastructure, telecom and retail sectors, particularly as they can be installed on rooftops, require less space and cause low vibration.

The division for the first time exported 30-35 DG sets to Dubai, through Mahindra Intertrade, the international arm of M&M. The company's DG sets, which face competition from companies like Kirloskar Oil Engines and Cummins India, are said to have a 52% market share in Jharkhand, while around 25% in the entire east.

Powerol had sold 55 DG sets in Jharkhand in 2007-08. Till the end of the first quarter this year, it has already sold 50 units, with its Jamshedpur sales dealer, Car & Co, having sold record 31 units in May 2008 alone.

The M&M division is a major player in the DGs required as a backup by the telecom sector to run mobile phone towers.