The hoopla around Milan Luthria’s Once Upon A Time In Mumbai Dobaara (OUATIMD) ended with the film receiving a mixed response after it hit the screens last Friday. A sequel to 2010’s, Once Upon A Time In Mumbai, the film was promoted heavily with its star cast Akshay Kumar (a big draw with the audience), Imran Khan and Sonakshi Sinha making appearances across the country.
One of the factors that worked in favour of OUATIMD was a long weekend, with a bank holiday. A paid preview held on Independence Day contributed to the overall collections of the film. According to Tanuj Garg, CEO, Balaji Motion Pictures, the official producers of the film, the preview collections netted Rs 14.2 crore.
OUATIMD received average reviews from movie critics. “The promotion failed to excite the audience,” says trade analyst Amod Mehra. He adds, “The film was too loud and lacked content. The comparison with the first part was the main undoing. It’s performance was poor in both single screens as well as multiplexes.”
The film opened in approximately 2,500 screens (including single screens) across the country and garnered Rs 12.5 crore on Friday, Rs 12.4 crore on Saturday and Rs 12.7 crore on Sunday. Garg is optimistic about the film doing well in the coming weeks. “Raksha Bandhan holiday and a fairly clear Sunday in the coming weeks will give a further boost,” he says. According to Adil Sheikh, General Manager, G7, OUATIMD was houseful in its opening weekend, with 100 per cent occupancy through Friday, Saturday and Sunday.
Chennai Express still on track
Shah Rukh Khan-Deepika Padukone starrer Chennai Express, which broke records crossing the Rs 100 crore mark in its opening weekend, still seems to be going strong. “Chennai... chugged along and had a comfortable second weekend. Having crossed the Rs 150 crore mark, the film is on its way to the exclusive Rs 200 crore club,” says Mehra. In its second weekend, Chennai Express collected Rs 6.50 crore on Friday, Rs 8.51 crore on Saturday and Rs 10.22 crore on Sunday. Sheikh says that the shows were almost full on Saturday and Sunday. The