Low viewership googly puts Champions League on sticky wicket
As per data data supplied by television viewership monitoring agency TAM, the first six matches of the CLT20 delivered an average TVR (television rating) of 1.16, much lower than expected, said media planners. Industry sources said ESPN Star Sports is looking to garner Rs 275 crore in ad revenue from the 19 matches of the Champions League. ESPN has already blocked 75% of the inventory for the tournament. "The broadcaster will be hardpressed to push the balance ad inventory," said a Mumbai-based media planner, who refused to be identified in the story. "At present, it looks unlikely that a new advertiser will come in and invest in a property that is not being appreciated widely." Both the Board of Cricket Control of India (BCCI), the owner of CLT20, and broadcaster ESPN Star Sports were betting big on the tournament, given the fantastic response to the Indian Premier League (IPL), also owned by the BCCI, which has already seen two successful seasons.
The viewership of the CLT20 matches involving three IPL teams — Royal Challengers Bangalore, Delhi Daredevils and Deccan Chargers — swung in a big way. The first match of the tournament on October 8 between Royal Challengers Bangalore and Cape Cobras garnered a TVR of 6.1 in Bengaluru, the best viewer rating so far. However, the match between Deccan Chargers and
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