Lok Sabha polls fail to rev up SUV sales this year

Apr 17 2014, 14:00 IST
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SummaryThe familiar large convoys of SUVs and utility vehicles such as Bolero, Scorpio, Innova, Fortuner and Endeavour

The familiar large convoys of SUVs and utility vehicles such as Bolero, Scorpio, Innova, Fortuner and Endeavour leaving behind a trail of dust as netas criss-cross for campaigns haven't translated into big-bang sales of these vehicles around 2014 Lok Sabha polls, which are dubbed as most expensive in country's history.

Unlike in the past, this time SUVs and utility vehicles seem to be losing lustre, putting paid to hopes of those in the auto industry who were banking on improved sales of these vehicles during the election time. While the slowdown in the economy has impacted automobile sales, availability of smarter means to reach out to the electorate such as SMS and social media also seem to have impacted sale of the vehicles.

According to latest data of Society of Indian Automobile Manufacturers, sales of utility vehicles, under which the SUVs are also classified, were down 4.55% in March at 51,414 units as against 53,866 units in the same month last year.

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