Local flavours of Indian netizens
In fact, opening up of the country’s retail sector had an impact on the netizens also as they started warming up to e-commerce with a positive shift in the user’s perception on purchasing gadgets, books, accessories and more online.
These are the findings of the Google Zeitgeist 2011, which is a compilation of top search keywords by Google that users have been using throughout the year. Google reveals the internet ‘Zeitgeist’ (German for ‘the spirit of the times’) through an exploration of the over one trillion search queries we receive each year. In addition to the year-end Zeitgeist, which highlights the top trends of 2012, we also have several tools that give insight into global, regional, past and present search trends.
Rajan Anandan, vice-president and managing director—sales and operations, Google India, said, “Google’s 2012 Zeitgeist reflects data from 1.2 trillion searches in 146 languages globally. With 137 million users, India is the world’s third largest internet market and is a good barometer of trends in Indian society as a whole.”
However, Google Zeitgeist tools can never be used to identify individual users because we rely on anonymised, aggregated counts of how often certain search queries occur over time. With more institutions moving
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