LinkedIn quarterly profits on hot streak, outstrips social media rivals
Reuters: San Francisco, Feb 08 2013, 11:01 IST
Weiner told analysts on Thursday's earnings call that the blog series, called "Influencers," has exceeded expectations and now features contributions from business luminaries like GE Chairman Jeffrey Immelt and investor Mark Cuban.
Other social mechanics, such as a recent addition that encouraged users to endorse their colleagues for their professional skills, also helped keep users coming back to the site more frequently, Weiner said.
The endorsements feature had the effect of "creating the right kind of viral loops," he said.
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