LinkedIn quarterly profits on hot streak, outstrips social media rivals

Comments 0
Results reaffirmed the social network's reputation as a fast-growing but sure-footed business. (Reuters) Results reaffirmed the social network's reputation as a fast-growing but sure-footed business. (Reuters)
SummaryResults reaffirmed the social network's reputation as a fast-growing but sure-footed business.

of the United States, and the company is aggressively targeting job markets in Hong Kong and Brazil.

Sales from international markets more than doubled over the past year to $114.6 million, or 38 percent of total revenue in the quarter, the company said.

In response to a slowdown in user growth and the slide in page views, LinkedIn has introduced some social media features to encourage visitors to click more on its site, as opposed to uploading their resumes and never coming back.

LinkedIn has introduced personal blogs by successful businesspeople like Sir Richard Branson, whom users can "follow" for updates.

Chief Executive Jeff Weiner told analysts on Thursday's earnings call that the blog series, called "Influencers," has exceeded expectations and now features contributions from business luminaries like GE Chairman Jeffrey Immelt and investor Mark Cuban.

Other social mechanics, such as a recent addition that encouraged users to endorse their colleagues for their professional skills, also helped keep users coming back to the site more frequently, Weiner said.

The endorsements feature had the effect of "creating the right kind of viral loops," he said.

Single Page Format
Ads by Google
Reader´s Comments
| Post a Comment
Please Wait while comments are loading...