LinkedIn aims to become most preferred social network website
How do you develop a product?
It is on a three-dimension plan. First is the simplified user interface. The time spent must be productive. The new revamped homepage has increased the time spent. The social activities, commenting and liking have gone up by 100%.
Second is growth — not just in terms of member, but enabling career growth, for instance endorsements. We are doing now 10 million endorsements a day within few weeks of launch. In fact, for the first time a product was launched, first outside the US in Australia, New Zealand and then in India.
Third is ‘everyday’. This implies that a professional must get the key professional insight from the network, about their network and for their network on an everyday basis.
Most recently, LinkedIn thought of including leadership. Nearly 150 people holding influence across the globe like Richard Branson, Barack Obama, Kim of World Bank are writing on topics, professionally interesting
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