LinkedIn aims to become most preferred social network website

Dec 26 2012, 03:20 IST
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SummaryNasdaq-listed LinkedIn, the world’s largest professional network with 187 million members on board, aims at becoming the preferred social network by offering slew of new products like news and videos, apart from the professional connect.

Nasdaq-listed LinkedIn, the world’s largest professional network with 187 million members on board, aims at becoming the preferred social network by offering slew of new products like news and videos, apart from the professional connect. Deep Nishar, senior vice-president, products and user experience, LinkedIn Corp, was earlier with Google and had helped the internet giant establish the mobile platform and made the acquisition of Android, the ubiquitous mobile operating software for Google. In an interview with Anand J, Nishar talks about LinkedIn product philosophy and how it is geared to face the shift of users to mobile and tablets. Excerpts:

How do you develop a product?

It is on a three-dimension plan. First is the simplified user interface. The time spent must be productive. The new revamped homepage has increased the time spent. The social activities, commenting and liking have gone up by 100%.

Second is growth — not just in terms of member, but enabling career growth, for instance endorsements. We are doing now 10 million endorsements a day within few weeks of launch. In fact, for the first time a product was launched, first outside the US in Australia, New Zealand and then in India.

Third is ‘everyday’. This implies that a professional must get the key professional insight from the network, about their network and for their network on an everyday basis.

Most recently, LinkedIn thought of including leadership. Nearly 150 people holding influence across the globe like Richard Branson, Barack Obama, Kim of World Bank are writing on topics, professionally interesting and that they have a passion for. These also include CEOs of companies who finally have a forum where they can discuss things and make sure that they have the right kind of people looking at it.

For all the social networks, chat is an important element. Are you thinking on such lines?

Not yet. We think about lot of such things. Many people have asked us when we would have instant messaging and chat. We are seeing communication more prevalent in the business world. We haven’t launched anything nor have an announcement to make at this point.

Lot of products from Google and other social networks are being adopted in LinkedIn as well, for instance, videos, news and corporate pages. What do you think?

The corporate pages were launched in 2008, much before Facebook. We invented it. We did not patent it. In terms of news, our product is different from other news

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