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: and then print your pictures.”
The big daddy in the movie camera business is of course Sony. Sony’s flagship product Handycam claims about 75% share of the market, trailed by Panasonic, Samsung and Canon. This segment, as claimed by the company spokesperson, is growing at the rate of 12-15% a year.
For greater adoption of movie technology, Sony had begun to focus less on technology and more on emotion. The sandcastle campaign for Handycams thus goes with the tag line “Easy to use. Easy to own.”
The television commercial is shot around two families building sandcastles on a beach. One owns a Handycam; the other doesn’t. No marks for guessing who comes back with “moving” memories for posterity....
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