Lenovo plans to become No. 1 in India

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New Delhi, March 13: : The world's fourth largest computer maker Lenovo Group on Thursday said it plans to become the top PC maker in the India by next three years.

"India is an important market to us ... besides launching new products, we will also enhance our retail presence and after sales service to become the no. 1 PC maker in the country," Lenovo Senior Vice President and President (Consumer Business Group) Liu Jun said.

The company would focus on overseas investment in emerging markets like India, Brazil, Mexico, the Middle East and Eastern Europe, he added.

The PC maker on Thursday launched a consumer PC brand -- Idea, which includes notebooks called IdeaPad and desktops called IdeaCentre.

"Lenovo has a significant focus on the consumer segment in India," Lenovo India Executive Director (Transaction Business) Anil Philip said, adding that the company would continue to focus on the Indian market.

"We have more than 100 exclusive stores in the country and plan to open more stores to increase our retail presence and reach the consumers," he said.

The new range of notebooks include--- IdeaPad Y710, IdeaPad Y510 and IdeaPad U110 and the desktop range include IdeaCentre K 200 and IdeaCentre Q200. The IdeaPad range starts from Rs 42,000 and the IdeaCentre from Rs 23,050.

The launch of Lenovo's Idea brand in India follows its global launch in January this year, part of multi-pronged strategy to grow faster and more profitably than the industry average.