Kristal Spirits India Private Limited, one of the fastest growing sales and marketing liquor company in India today announced its launch of Fashion Vodka party collection in the country in joint venture with F.Beverages Limited, an affiliated company of Fashion TV.
Managing Director, Arun Aditya and CEO Rahul Kashyap told media persons here that “the company aims to reach all key markets in India in next 3-4 months and to capture 20 per cent market share in the premium vodka segment. India is a growing market and all major brands have made their way to this country and we are closer to the audience by bringing concepts like F Parties”.
The company has lined up a slew of activities to promote the brand and once such concept is that of F Parties. The company has aggressive plans for Punjab and India market. Kashyap said that north is important for the company and the fact that national launch of Kristal Spirits has been held at Chandigarh speaks of how significant this market is.