finance company (NBFC) and an investment arm. Last month, the company's name was changed to Future Consumer Enterprises.
Private labels currently contribute 40% of KB’s Fairprice’s turnover but, going forward, this is expected to increase. In-house brands, such as Golden Harvest (staples), Sach (toothpaste, juice, ghee) and Tasty Treat are housed in the stores.
The company strengthened its reach in the convenience store format after it acquired the Big Apple chain of food and grocery stores last year for R62 crore.