



: At the same time, buyers have turned cost-conscious and the old adage - 'a penny saved is a penny earned' has never been more true, than in these adverse times.
Policy makers, vehicle manufacturers and bankers, therefore, need to work together and come up with innovative ideas, to literally put the customer back in the 'drivers seat'.
—(The author is with a public sector bank. The views expressed here are his own.) ...
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