- Ad Mad World: Companies move beyond tech, focus on emotion and human connectLenovo ThinkPad Twist, iPad Air, iPhone 5s and other smartest devices of 2013Top 5 tablets of 2013: iPad Air, iPad Mini, Google Nexus 7, Sony Xperia tablet Z, Dell LatitudeAd Mad World: Favourite advertisements from 2013
utilizing real time and historic data can deliver ad campaigns based on insights derived from consumer behaviour and will enable brands to roll out special deals that users can quickly check out.
Appification of localised content will rise rapidly
There will be an increasing number of regional and localised content and apps being developed to cater to the huge untapped non-English natives and consumers who desire local data. This content could be in the form of a particular location or language. As content consumption on mobile devices outpaces other mediums, publishers who did not port their offline content to digital will leapfrog the online medium and their content will directly come to mobile to reach out to a larger audience. Publishers will follow the growing demand and developers will make apps which contain specialized information for a particular location.
- Dippak Khurana
(Mr Khurana is CEO & Co-Founder of Vserv.mobi. Views expressed in this article are author's own)