Kerala prisons 'cook up' Rs 7 cr in revenue, target more
Jacob said the "service aspect" of the project was more important than its commercial results.
"We only take 10 per cent profit from the consumers. We mainly target the by-standers of patients in hospitals, poor housing settlements, old-age homes and orphanages in our projects. They can avail quality food at cheaper rates from our mobile outlets. That is what I consider as the focus of this initiative," he said.
As profit is not the motive of the project, the prisons are not taking bulk orders such as catering to marriages or big parties. The prisons have made it a norm that more than 50 packets of food would not be sold to a single individual.
The prisoners also benefit from the initiative with cooks and helpers earning Rs 117 as their daily wages so that they can send an average of Rs 3500 to their families a month, Jacob said.
Cakes costing below Rs 100 and low-price rubber sandals are the next in line and the food business initiative would be extended to two more prisons soon, the ADGP added.
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