Kerala prisons 'cook up' Rs 7 cr in revenue, target more
What made the business successful is the cheaper price of the jail dishes which are sold in counters before the prisons and also taken out in vehicles to spots like important government hospital premises.
While hotels charge Rs 75-90 for a plate of chicken curry and Rs 7-8 for one chapati, the jail chicken-chapati combine costs just Rs 30.
It was after the chicken-chapati clicked that prison authorities started dishing out idli-sambar, the most common breakfast combination of south Indians. Adding variety, the prisons also added chicken chilly to their menu and will be coming out with spicy biriyani soon.
Encouraged by the demand for their products, prisons are now planning to foray into new ventures like making of cake and `pappad¿ and footwear to be sold at cheaper prices.
"We began the chapati-chicken curry enterprise on an experimental basis last year. We envisaged it as a social service than as a business to make profit. Poor people who could not afford huge price for food were our target customers and we wanted to provide them quality food at cheap rate," Alexander Jacob said.
The demand for jail chapati and chicken has been increasing day by day and long queues can be seen in front of the sales outlet to buy a packet. Affordable price and home-made taste are the major attractions of the dishes, he said.
The cost for buying a few chapati-making machines was the only investment for this
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