In a bid to reach the mass market during the festive season, domestic handset maker Karbonn on Tuesday launched four 2G and 3G-enabled smartphones in the Rs 5,500-7,500 range.
"With money-savings being the in-word now, this festive range from Karbonn is aimed to bring in a completely novel vista of gifting for your loved ones," the company said in a statement.
The Karbonn A16 is powered by 1.3GHz Dual Core and runs on Android Android 4.2 Jelly Bean OS. It has a 10.1cms WVGA capacitive screen with 5MP rear camera and has 32GB extended memory. The Karbonn A16 is also enabled with Hungama My Play app which offers 1 month unlimited access to Hungama content. The Karbonn A16 is priced at Rs 6,490.
The Karbonn A99 features the latest Android 4.2 Jelly Bean and runs on a 1.3GHz Dual-Core processor. The device has a 10.1cm IPS display, a 5MP camera and is enabled with 3G video calling, Dual SIM, Outlook E-mails, Wi-Fi, GPS Navigation, Hungama My Play, Google App Suite, Karbonn Live, Whatsapp. The Karbonn A99 is prices at Rs 6,590.
Karbonn A35 is a big-screen enabled smartphone with 12.7cms qHD IPS capacitive display. The device is available in Black-Silver and White-Silver. It is powered by a 1GHz Dual Core Processor and runs on Android 4.0 Ice Cream Sandwich OS. The Karbonn A35 also provides a 1800 mAh battery and has a 5MP auto-focus camera and a 2MP front camera. The A35 is priced at Rs 7,490.
The Karbonn A90 has a 10.1 cm IPS Capacitive Screen, 1 GHz Processor, a 5 MP camera enabled. It comes with a flip cover. The device runs on the Android 4.0 Ice Cream Sandwich OS The Karbonn A90 is priced at Rs 5,490.
The company said it is looking to augment its market share with the mass-market smartphone range in this festive season where volume sales are greater.
"Today the mass phone market is one of the most significant growth drivers of the industry, and it is this market that we are targeting with our new smartphone range," Karbonn Executive Director Shashin Devsare said.
Karbonn said the mass-reach smartphone range