Joy of Diwali Advertising
Welcome to the time of clichés. Life is more pleasant, the air is nippy, you can walk a day without scratching itches, and sweat puddles have long since disappeared.
I love this season. I really do. If you are in an advertising agency, or if you have anything to do with advertising, you know this is harvest time. This is when every brand that has any relevance to consumers, will be on its best behaviour and wear its gaudiest smiles.
If you have goodies to sell in the market place, you don’t really want to ignore the ‘I have money in my wallet’ radiance of the zillions who come thronging. This, indeed, is the time of plenty. The great shopping fiesta of this incredible land!
No Scrooges anywhere. Working credit cards everywhere. Homes need to look good, rooms need to look good, bodies need to look good. Clients, meanwhile, discover additional budgets. Well, if they miss the Diwali bus, their balance sheets won’t buzz. Simple!
In all my years, I haven’t had a client who
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