an interview to an automobile magazine had said, “This smelter could make the production of aluminum in Saudi Arabia very competitive.”
Moreover, the contribution of emerging markets to JLR’s overall sales has also seen a rise. For the eleven months to November 30, 2012, emerging markets contributed a 32% increase in global retail sales to 324,184 vehicles of JLR.
In the current calendar year, sales in the West Asia and North Africa have increased by more than 9% to 11,418 units.
JLR along with NICDP will undergo a detailed feasibility study to determine the viability of setting up an automotive facility. The company it has already sought opportunities in aluminum component production, which fits well with lightweight metals car project.
JLR recent formed a joint venture with Chery Automobile in China to manufacture vehicles at a new plant near Shanghai. The Chinese manufacturing plant is expected to open in 2015, taking the advantage of growing sales of JLR vehicles, which has seen a risen 80% in the past year. Moreover, JLR is also going through a separate expansion at its assembly facility in Pune, India.
“This is an exciting project that could enable JLR to establish a joint venture partnership in a part of the world where luxury vehicle sales are expected to rise,” said Speth.
“JLR has been looking at selling more of its vehicles outside the UK and its China, India and now Saudi plan is to reach out to markets aggressively and at a competitive pricing,” said an auto analyst.