JLR eyes West Asia through Saudi JV

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SummaryAfter setting up a joint venture in China, the world’s largest automotive market ahead of the US, Tata-owned British iconic brand Jaguar Land Rover has now set its eyes on West Asia.

global retail sales to 324,184 vehicles of JLR.

In the current calendar year, sales in the West Asia and North Africa have increased by more than 9% to 11,418 units.

JLR along with NICDP will undergo a detailed feasibility study to determine the viability of setting up an automotive facility. The company it has already sought opportunities in aluminum component production, which fits well with lightweight metals car project.

JLR recent formed a joint venture with Chery Automobile in China to manufacture vehicles at a new plant near Shanghai. The Chinese manufacturing plant is expected to open in 2015, taking the advantage of growing sales of JLR vehicles, which has seen a risen 80% in the past year. Moreover, JLR is also going through a separate expansion at its assembly facility in Pune, India.

“This is an exciting project that could enable JLR to establish a joint venture partnership in a part of the world where luxury vehicle sales are expected to rise,” said Speth.

“JLR has been looking at selling more of its vehicles outside the UK and its China, India and now Saudi plan is to reach out to markets aggressively and at a competitive pricing,” said an auto analyst.

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