JLR, Chery Automobile JV to set up manufacturing unit in China
"Jaguar Land Rover and Chery will now accelerate plans to build a joint venture manufacturing plant in Changshu, near Shanghai, as part of a 10.9 billion renminbi investment that will also include a new research and development centre and engine production facility," a Jaguar Land Rover (JLR) statement said.
JLR and Chery Automobile today formally laid the foundation stone for their new manufacturing facility in China, it added.
The project includes the creation of a new partnership brand to assemble models tailored specifically for the Chinese market, including the marketing and distribution, it added.
"The two companies plan to complete the Changshu facility in Jiangsu province during 2014. Construction of a new engine plant for production of fuel efficient engines is also part of the JV partnership agreement," it said.
The equal partnership will be called Chery Jaguar Land Rover Automotive Company.
In a joint statement, Jaguar Land Rover Chief Executive Officer Ralf Speth and Chery Automobile Company Chairman and Chief Executive Officer Yin Tongyao said, "...We will now begin working in close collaboration on our partnership plans to harness the capabilities of our respective companies, to produce relevant, advanced models for Chinese consumers."
Chery Jaguar Land Rover Automotive Company will also produce models for a domestic brand tailored specifically to local customer demand, the statement added.
The sales of Jaguar and Land Rover brands in China rose
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