Salman Khan starrer 'Jai Ho' could manage only Rs 17.55 crore in the opening day box office collections, making it the no 11 among of the top opening day grossers. On the opening weekend front, Jai ho's Saturday box office collections was Rs 16.68 crore, while the Sunday figure was estimated to be better Rs 26.25 crore, taking the figure to Rs 60.68 crore for the first three days.
According to industry expert Taran Adarsh, “No one can read the audience's mind. What the industry folk may consider 'hot' within the industry may not be the case with the moviegoer who has to dig into his/her pocket to shell out hard-earned money to watch a film. Jai ho has everything going in its favor... Salman Khan in the lead and a Salman release after more than a year. On top of that it was a Republic Day weekend.
“So why didn't Jai ho embark on an earth-shattering note, like Salman Khan's previous films 'Dabangg', 'Bodyguard', 'Ek Tha Tiger' and 'Dabangg-2'?” asked Adarsh.
The pressure on Salman Khan and 'Jai ho' to set new records or benchmarks on box office collections, was immense this time. Last year, Chennai Express, Krrish 3 and Dhoom 3 surpassed the business of Salman's Ex Tha Tiger, crossing the 200 crore nett mark in India.
Salman Khan, who is going through the best phase in his career, had to deliver. 'Jai ho' too had to deliver, since the movie had an extensive release across the globe (5000+ screens worldwide). But the numbers were missing. Jai ho did only Rs 17.55 crore, Rs 16.25 crore and 26.25 crore on Friday, Saturday and Sunday respectively.
Jai ho's business at box office did go up on Sunday (final numbers awaited), but the lack of a solid total on the first two days hampered the film's overall number.
While a lot depends on how the film fares on weekdays, the business will have to be very strong during the coming days to recover costs. Sohail Khan has made a big, fat profit, but Eros and the various distributors who have acquired the film