Jaguar, Land Rover roll into India

Agencies
Posted: Sunday, Jun 28, 2009 at 1442 hrs IST
Updated: Sunday, Jun 28, 2009 at 1442 hrs IST

Font Size

Feedback

Discuss

Toyota crosses four-lakh units sale mark in India Hyundai Motor India looks outwards for hiring Mahindra Tractors sales rise 21.38%

Mumbai: Two of Britain's most luxurious and elegant auto brands, Jaguar and Land Rover, were launched at prices as rich as their features, although their Indian owner Tata Motors swallowed a Rs 2,500 crore loss on account of them.

Tata will sell the Jaguar, which had its origins in a motorcycle sidecar company, XF and XKR series for between Rs 63 lakh and Rs 92 lakh, while Land Rover's Discovery and Range Rover would be priced between Rs 63 lakh and Rs 89 lakh.

"It's quite a memorable day in the history and heritage of Tata Motors... JLR has been well received and well established in India (in the past), but over the years this brand has been disconnected from India," Tata group chief Ratan Tata told reporters here announcing the launch.

Tata Motors, the country's largest automobile company, suffered a net loss of Rs 2,505.25 crore in 2008-09 mainly on account of JLR that it acquired in March 2008. The expensive JLR marquee suffered on account of the economic meltdown.

"We will measure the response to the brands here and at an appropriate time, we will expand the brand to other cities, which is yet to be determined," Jaguar Managing Director Mike O' Driscoll said.

Asked how many units the company hopes to sell in India, Land Rover Managing Director Phil Popham said: "These are premium niche brands, so we are looking at relatively small numbers. Our challenge is to establish the brands here."

Post Comments

Comments: (Limit 3,000 characters)

Name		Message
Email ID
Subject

TERMS OF USE:
The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).

I agree to the terms of use.

Comments

» hats off

Posted by jairath mehta on 2009-07-06 10:41:07.772979+05:30
hatsss off to ratan tata who made land rover and jaguar roll in India. TATA should also do its best to mantain its quality

Reply Forward

» new car segment

Posted by mohammed saquib on 2009-06-29 21:15:23.951887+05:30
its a welcome for indian to flash new car segment in indian roads.will be a boon for car lovers in india who were willing for foreign cars without shelling to pay any extra amt.rich and extravagants would preferit any way.

Reply Forward

» launch

Posted by oneathos on 2009-06-29 11:07:05.724024+05:30
its good to know that they are launching it...soon with nanos and RR roads will be flooded and ultimatly..all the vehicle manufrs would have to build roads for selling their cars....

Reply Forward

» Jaguar and Land Rover

Posted by Ash on 2009-06-29 05:44:11.25599+05:30
These two cars needs lot of maintenance and their parts are very costly. They are no match with BMW

Reply Forward

» Jaguar and Land Rover in India

Posted by P.K. Karnik on 2009-06-28 13:29:07.730947+05:30
Where are the roads and the space to operate these large gas guzzlers in the Indian Cities?

Reply Forward

» Tata Jaguar and Landy

Posted by Dr. Paras Deo, Germany on 2009-06-28 12:56:13.454277+05:30
This is an expected good news. It will be a competition for Merc and BMW. Audi is almost in the same segment but does not have that image. VW, Audi and Skoda belong to the same mother company and are similar.

Reply Forward