Online apparel retailer Jabong today unveiled the country's first online fashion week in partnership with Talenthouse India.
Talenthouse India provides emerging artists opportunities to work with leading artists and brands.
Bollywood actress Yami Gautam will be the celebrity mentor of the event, which is scheduled to be held between July 25-30 this year.
"Opening doors of next generation fashion designers and making designer clothes accessible to fashionable audience, at large, India Online Fashion Week aims at providing a world class career defining opportunity to the aspiring artists," Jabong co-founder Praveen Sinha said.
Talenthouse India CEO Arun Mehra said India as a country is full of talent, but is lacking platforms to help our people showcase their expertise.
"The India Online Fashion Week is one such initiative to bridge the gap between aspiring artists and the dynamic fashion industry and enable them to showcase their talent to the world," he added.
The online fashion week will open its doors by inviting applications from artists across 4 broad categories -- designers, models, fashion photographers, hairstylist and make-up artists -- from across the country, Sinha said.
India Online Fashion Week (IOFW) 2014, will also offer training by different mentors including Yami Gautam who will be giving them the grooming tips, he added.
Talent across various verticals will be required to submit their entries for this event as per a pre-defined theme and a timeline, Sinha said.
"IOFW 2014 in its inaugural season will launch a first ever, Fall Festive collection consisting of pret-a porter and party designs. It will demonstrate fashion based on the themes, Graphic Story, Black and White - Opart and Bohemian Look," Mehra said.
Fashion is more than runaways and models, Gautam said adding that this endeavour can help build the future of fashion from the ground.