It’s the perfect time to consider new IT investments

While financial markets are still volatile and uncertain, liquidity is still tight, and there is a shortage of funding, and higher funding cost—there is a glimmer of hope. Enterprises big and small are getting more innovative to finance their IT, and looking for new financing sources and quicker return on investment (ROI).

The challenge is financing institutions are averse to unsecured loans. Many traditional sources of credit like banks are reluctant to fund IT, seeking additional collateral against loans and

financing deals. Besides, banks and brokers, generally do not possess sufficient IT industry knowledge to make accurate assessments of fair market values, and may cover their risk with increased financing rates.

Significantly, financing is one of the biggest challenges for SMBs today, often limiting their success. This is vital as India is estimated to have around a million SMBs, segmented into micro (1-10 employees), small (10-100 employees) and medium-sized (100-1000 employees).

Interestingly, given the changing technology landscape and growing business needs, SMBs want the same thing as large enterprise clients: value and innovation. They are also facing the same challenges as larger enterprises. What they lack is the resources to address those challenges.

The good news is with the economy starting to rebound—small and mid-sized companies are central to the forthcoming recovery—it’s the perfect time to consider new and innovative IT investments to help businesses grow. How can they preserve cash for core business needs while gaining a competitive edge? How can they harvest better ROI while keeping competitive edge? Can

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