As we embrace 2013, IT landscape in India finds itself operating in a complex business scenario that demands it to think and act not only differently but also quickly. IT is increasingly expected to deliver differentiated output at extremely competitive prices, while also assuming a stake in the success of the business. With governments and medium sized companies steadily becoming a part of its client base, large IT companies have to arrive at a delicate balance of designing customised offerings, which can be quickly industrialised at very optimal costs.
Moreover, with CIO’s being taken more seriously as key actors in company’s competitive differentiation strategy and IT being identified as a tool to achieve inclusive growth, the IT industry stares at a transformative opportunity. Probably for the first time in the Indian context, the IT industry has a real chance to change its role from being treated as a mere ‘vendor’ into a ‘strategic partner’ by businesses and governments alike.
In this article, I present my views on the substantive trends to be witnessed in some of the key areas in which will be critical to shape this transformative opportunity. These are also the areas in which players, large and small, have invested over the last few years to develop capabilities.
In 2013, we will see reformulations and innovations in the space of analytics, services platforms, data architecture, cloud computing, mobility and biometrics helping companies and governments harness the power of IT, data and mobility to achieve their respective goals of profitability and inclusive growth.
Let us begin with the field of analytics. Analytics as a service (AaaS) will make headlines over the next year. Services analysing repositories of data using new generation statistical tools exploiting advances in hardware capabilities will be seen gaining currency. AaaS uncovering sub-terranian trends which would have otherwise remained hidden due to the use of low-level analytics will become a preferred choice within teams keen take more commercially appropriate business intelligence to corporate boardrooms. Key verticals who will be adopting AaaS are the banking, financial services, insurance, healthcare, and retail sectors utilising it for risk management, financial analytics, and customer behavior patterns, among others.
Predictive analytics, already at play in areas including banking (credit scoring), marketing (predictive pricing) and others, will attain maturity through its growing applications across a larger set of sectors. Growing use of social media platforms will lead to the increasing utilisation of social analytics by companies seeking