IT firms’ biz model could pose threat to growth

However, there are a few who are more confident about the prospects of Indian IT services garnering better revenues from products and platforms in the future. Sundararaman Viswanathan, manager, Zinnov, a consultancy firm, said, “All these service providers have had a history with products and platforms. Infosys, Wipro, TCS have had a culture of software product development. They know what it takes to build and successfully sell a product in the marketplace and hence are quite competent as anybody else in the space.”