IT drives art too, says Tuli

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Pune, Feb 6: Here is a colorful take on how IT is changing things around. Neville Tuli, chairman and CEO of Osian’s, says he sees a new kind of art connoisseurs growing in the country. Tuli also sees the IT hubs such as Pune and Bangalore getting on the contemporary art map. Art and artists could be flourishing where software reigns supreme is his theory or the case of economic prosperity triggering off an interest in the arts.

Software is an intangible asset and these people know what goes behind the making of great software. They understand the creativity that goes into software and know to put a financial value to it, says Tuli.

It is this kind of sensitivity towards the creator and the creations that the IT crowd is expected to bring into the world of contemporary Indian art.

So these IT cities could emerge as future markets for Indian contemporary arts. With generous ESOPs and salaries moving north, this clan would have the ability to back their desires — software czars as the new patron saints.

While Kolkata has been a bastion, New Delhi has the deep infrastructure and Mumbai professionalised art by attaching value to art, cities like Bangalore and especially Pune which are otherwise prominent on the cultural mosaic, find themselves out of the picture when it comes to visual arts.

Tuli who founded the country’s first auction house Osian’s - Connoisseurs of Art, hopes this to change. Pune’s relationship with Mumbai and the growth of the IT sector here could drive this growth.