and their cultural connections in exhibitions from Roman Pompeii and the Viking Age to Shakespeare’s world and Ming China.”
The positive picture for last year is reflected across Britain which welcomed nearly 33 million visitors, a six per cent increase compared to 2012, who spent £21 billion, an increase of 13 per cent compared to the previous year. Early figures for the first two months of 2014 also show there was a nine per cent increase in tourist numbers across Britain.
Among many other 2014 events expected to capture worldwide attention is the commemoration of the 100th Anniversary of World War I with the re-opening of the Imperial War Museum in July and the ‘Great War in Portraits’ exhibition at the National Portrait Gallery. Together with an exhibition about fictional detective Sherlock Holmes at the Museum of London and the Thames River Festival in September, this year offers a feast of cultural activities for visitors.
Kit Malthouse, chairman of London & Partners, the city’s official promotional organisation, said, “London is continuing to build on its success and is offering exhibitions and attractions that people are prepared to travel from all corners of the globe to see. The wealth and breadth of the city’s cultural offering is incredible. From exhibitions showcasing the greatest artists and the world’s most famous fictional detective, to spectacular river festivals - the city offers something for everyone, young and old.”