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Intel: Not a big hit, but Ultrabooks have changed design paradigm for everyone

Dec 19 2013, 15:00 IST
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Ultrabook was a standard set by Intel for manufacturers to take on the onslaught from tablets, a category in which it hardly had any presence. Ultrabook was a standard set by Intel for manufacturers to take on the onslaught from tablets, a category in which it hardly had any presence.
SummaryManufacturers have been forced to understand importance of portability in present day computing.

When the first Ultrabooks were announced, they were supposed to slowly, but surely, become the computing system of choice for the mobile generation. Two years on, Ultrabooks remain a niche category. However, they have forced manufacturers to understand the importance of portability in present day computing. 

"There is no doubt that Ultrabooks have changed the entire design paradigm. Everyone from manufacturers to consumers now accept the sleek design format as the standard," explains Sandeep Aurora, director, Marketing and Market Development at Intel India. "No one now wants to be seen with a bulky laptop these days."

The Ultrabook was a standard set by Intel for manufacturers to take on the onslaught from tablets, a category in which it hardly had any presence. While the initial models more or less stuck to the standards, soon they started taking liberties in everything from thickness and weight to the $1,000 price suggestion. 

While Ultrabooks don't have a large market share among computing devices, they have been successful in making the average laptop become thinner and lighter. The Ultrabook USP of a 10-second wake up from sleep has also become pretty much standard across mid-range devices at the moment. 

Meanwhile, the Ultrabook itself has moved on to become a convertible that can become a tablet when needed. 

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