Instagram unleashes a thousand words

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Reuters:  Dec 21 2012, 20:11 IST
John C Abell

Instagram surely didn’t expect to stir up a hornet’s nest with changes to its terms of service announced two days ago. But it was met with an Internet flash mob: high-profile tech writers who had adored the service abandoning it and thousands of angry words from the rest of us about what Instagram’s pictures are really worth.

The issue was joined with these 115 words: “Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. If you are under the age of eighteen (18), or under any other applicable age of majority, you represent that at least one of your parents or legal guardians has also agreed to this provision (and the use of your name, likeness, username, and/or photos (along with any associated metadata) on your behalf.”

The next day, Instagram had a bit more to say: “Our intention in updating the terms was to communicate that we’d like to experiment with innovative advertising that feels appropriate on Instagram. Instead it was interpreted by many that we were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing. To be clear: it is not

... contd.

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