Innovation is the core of our strategy

Apr 07 2014, 15:43 IST
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SummaryTechnology has made a remarkable impact on almost every aspect of our lives...

working to convert mobile phone into a lifestyle companion?

Smartphones, tablets, phablets etc. have empowered users with portability and connectivity round the clock; it has revolutionised the way people ever thought about mobile phones beyond calls and messages. With upcoming faster technologies like 3G/4G users expect more from their services.

At Mahindra Comviva, we work closely to provide a content rich application which keeps the user engaged, like the infotainment product, which is powered by recommendation engine and personalisation. It enables mobile operators to deliver as well as manage a range of infotainment content like music, news, sports, games, jokes etc.

Our “Recommendation and Analytics Engine” offers to users’ content based on their profile and personal preferences rather than content preferred by the crowd. Self-service apps can also be used as a service discovery tool that adds immediacy and pro-activity into a wider customer engagement. Mahindra Comviva’s mobile financial solutions provide convenient cash free financial transactions, like booking a movie ticket without any hassle. Our PreTUPSTM electronic recharge solution enables consumers to, either directly top-up their prepaid account through various channels including the web, client app, kiosks, ATMs, STK and USSD, or recharge across the counter through merchants.

What technologies will play a main role in the future of communications?

Urban mobile penetration is 160% as compared to just 36% in rural India. Despite the challenges faced by the industry, India’s rural segment has recorded an impressive household mobile penetration. We are already witnessing the explosion amongst smartphone and feature phone users leading to an upsurge in heavy data usage.

In the coming years, the roll out of next gen technology and expansion of mobile services in rural areas will be a catalyst for the growth in the industry. Innovation that empowers consumers and offers customisation and personalisation of the mobile content will continue to be the focus. Such innovations go beyond the realm of only communications and diverge into prominent segments like mobile finance, video, music, governance; health, education etc. would further accelerate data consumption. Operators would optimise the data usage pattern of consumers through analytics to offer the personalisation and customisation to stay ahead in

the competition.

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